I worked with a small team to create a brand for the Deval Patrick 2020 Presidential Campaign over the course of one week. I was tasked with creating the campaign's visual system as well as all campaign marketing materials. The visual system uses a strong and consistent angle that always points up, representing forward movement, positivity, and growth. Bold typography is used to represent strength and confidence. I also designed and developed the campaign Brand Guidelines, website (which was designed, developed, and launched in less than 24 hours), letterhead, invitations, social templates, and signage.
