The My Local MA campaign supports local businesses in Massachusetts by encouraging residents to choose local when they shop, eat, and travel. By making an emotional connection between buying local and being local, people have a good reason to pause, think, and put their money where their heart is – right here in Massachusetts. I worked alongside a team of Creative Directors and Designers to develop creative materials and campaign assets. I was lead Designer on the website landing page and lead Animator on the pre-roll ads.