A website is meant to have a voice, tell a story, and speak for you when you can't. It depicts the true personality of a brand, and I had the opportunity to help build one for Able Company. I helped create a personality for them, and I called it Something New. This concept is focused on the idea of new – a new relationship, a new home, and a new beginning. By combining a sophisticated and editorial design approach with bold serif typography, retro color pops, and elegant white space, we get a personalty that feels fresh, trustworthy, innovative, and a bit unexpected for a real estate development firm.