The Bauer // lululemon apparel line was designed to blend Bauer's hockey style with lululemon's training and athlesuire style. As the lead Art Director, I was tasked with concepting, developing, and designing the campaign's look and feel. I created an art direction book that included the photo art direction, shot list, social & video content direction, and outfit combinations. I presented and shared this document with photographers in the US and CA for each different shoot location and made photo selects after each shoot. Along with the overall art direction, I designed and developed Bauer // lululemon social content, web banners, print ads, and the collab's website landing page. The website landing page design was so successful that it is now a template for all of Bauer's other collab landing pages.
