Honey Dew’s new brand is grounded in a simplified and streamlined design that centers around bold headlines and high-end appetizing food photography. This makes the Honey Dew brand appear more modern, makes the messaging more digestible, and the food more attractive. I worked alongside Creative Directors to develop and design the new brand and was lead Designer on all printed in-store POP, online advertising, OOH billboards, and social media. I also developed and designed the brand’s new typography system, their new hot & iced drink cups, and the Brand Guidelines.