BAUER Elite Base Layer

BAUER's Elite Base Layer introduces new technology that's meant to keep players cool on the ice and warm in between shifts. The seamless construction, built-in ventilation, and HeiQ Smart Temp will keep players so dry during their skate that they'll forget they're even wearing it. This advanced technology gives players more control – and the more control you have on your body, sweat, and temperature, means the more control you will have on your game. I worked alongside my Creative Director to develop the Elite Base Layer campaign concept and was lead Art Director behind the campaign's design and photo art direction.