Over the course of just 1 week, we created an entire brand for a presidential candidate. My role: build a visual system off of the logo design and turn that into the campaign brand guidelines – a challenge I am always up for. The system uses a strong and consistent angle that always points up, representing forward movement, positivity, and growth. Bold typography is used to represent strength and confidence. I used this system to develop the campaign collateral, which included an entire website (which was designed, developed, and launched in less than 24 hours), letterhead, invitations, social templates, and campaign signage.
