I worked with a small team to create an entire brand for a presidential candidate over the course of just one week. I was challenged with quickly (and efficiently) creating a full visual system off of a logo designed by a teammate. The visual system uses a strong and consistent angle that always points up, representing forward movement, positivity, and growth. Bold typography is used to represent strength and confidence. I used this system to develop the campaign Brand Guidelines and collateral that included an entire website (which was designed, developed, and launched in less than 24 hours), letterhead, invitations, social templates, and campaign signage.
