In 2022, Bauer revealed their new logo alongside launching their first ever Brand Campaign. It was a year with a lot of visual change for the brand, so it was time for a new and improved Brand Guidelines. I was tasked with concepting, designing, and developing the fully updated Brand Guidelines, which is meant to encapsulate the new face of the brand. The concept behind the new brand guide is all about storytelling, with a strong focus on photography and minimalism, speaking to the brand’s premium quality. Along with designing the book, I also created and wrote out the rules and guidelines.
Bauer's new logo incudes a bold and powerful icon (representing speed, dynamic play, and inclusivity) and needed a way to share its story with the world, so I created a website landing page and announcement materials for the launch.